Region to region tourism campaign the first of its kind

22nd July 2022

Hawke’s Bay and Dunedin locals are being encouraged to reconnect as part of a new tourism initiative launched today. ‘You’re Invited’ is a collaboration between Hawke’s Bay Airport, Hawke’s Bay Tourism, Dunedin Airport, and Enterprise Dunedin, and aims to boost tourism between the two centres.

The campaign will run for two weeks, with Hawke’s Bay extending a special invitation to Dunedinites to visit, and vice versa.

Enterprise Dunedin Manager John Christie says the collaboration is a great way to highlight both regions as exceptional domestic destinations.

“We’re looking forward to seeing Hawke’s Bay residents taking up the opportunity to visit Dunedin and experience its distinctive built heritage, unique wildlife and vibrant food scene.

“Dunedin and Hawke’s Bay both offer excellent visitor experiences with the added advantage of being gateways to the incredible beauty of their wider region.”

A competition run by The Hits provided the campaign footage, with listeners from each region winning flights and access to the best visitor experiences on offer in each region.

The campaign places special emphasis on local producers, with the Dunedin winners enjoying Craggy Range, the National Distillery Company, Teresa, Bellatino’s, Piku and an Art Deco tour. In Dunedin, the Hawke’s Bay winners experienced Emersons Brewery, Titi Restaurant, No.8 Distillery, Bacchus Wine Bar and Restaurant and Fable Hotel, as well as visiting Olveston House and Larnach Castle.

Rob Stratford, CEO of Hawke’s Bay Airport, is excited to see the campaign come to life.

“This is a first for New Zealand, in terms of two airports working together to stimulate tourism – but it just makes sense. We hope this campaign will encourage our friends in Dunedin to visit the beautiful Hawke’s Bay, and vice versa.

“Our hope is that not only will we see a boost to our visitor economy, but we’ll have created a new template for how we could work together with other regions in the future.”

Richard Roberts, CEO of Dunedin Airport, agrees.

“This is how airports should work together. We’ve created something that will benefit both regions, and we’re really proud to see the campaign footage now playing throughout our airport.”

Hawke’s Bay Tourism CEO Hamish Saxton says it’s a great opportunity for Dunedinites to rediscover all that Hawke’s Bay has to offer.

“The last two years has seen thousands of New Zealanders do something new and explore their own backyard. It has been an absolute joy to see Kiwis from all over discover and rediscover how remarkable our region is, and this campaign is a fantastic extension of that.

“We can’t wait to welcome our Dunedin, Central Otago and South Island mates to Hawke’s Bay, New Zealand’s Food and Wine Country, and to share our big blue skies, stunning natural landscapes, Art Deco charm and of course, world-class food and wine.” 

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Opening Hours

Monday to Saturday from 5.00 am

Sunday from 5.45 am

The terminal closes after the last flight of the day.

Terms & conditions of competition

  • For the purposes of these Terms and Conditions, “The Promoter” refers to Hawke’s Bay Airport.
  • By entering the competition, you agree to be bound by these terms and conditions.
  • The Promoter’s competition with entry via Facebook is open only to residents of New Zealand, over 18 years old.
  • No purchase necessary. Winners will not be required to pay to enter the competition.
  • Employees of the Promoter are not eligible to enter.
  • Facebook/Meta are not in any way affiliated or involved in the competition.
  • Each entrant shall enter the competition the Hawke’s Bay Airport Facebook page by adding a photo to the competition post. Private messages will not be accepted as an entry.
  • The Prize will be awarded to a randomly selected winner, using a random number generator. The Promoter will not be held liable if the named prize becomes unavailable or cannot be fulfilled. The winner will be posted to our Facebook page within 3 days of the competition closing date.
  • If the prize winner cannot be contacted within 3 days of the closing date, at promoter’s option the winner may be taken to have forfeited the prize and a substitute winner may be selected.
  • The Promoter will not be held liable for any failure of receipt of entries. The Promoter takes no responsibility for any entries that are lost, delayed, illegible, corrupted, damaged, incomplete or otherwise invalid.
  • To the extent permitted by applicable law, The Promoter shall not be liable under or in connection with these terms and conditions, the competition or any Prize for any indirect, special or consequential cost, expense, loss or damage suffered by a participant even if such cost, expense, loss or damage was reasonably foreseeable or might reasonably have been contemplated by the participant and the promoter and whether arising from breach of contract, tort, negligence, breach of statutory duty or otherwise.
  • Prizes are non-negotiable, non-transferable and non-refundable. No cash alternative is available. Where a Prize becomes unavailable for any reason, the Promoter reserves the right to substitute that prize for a different prize which may not be of equal value.
  • The name, address and phone number of the winner must be provided to the Promoter if requested and will be shared with the donator of the prize to enable fulfilment of the Prize.
  • In the event of unforeseen circumstances beyond the Promoter’s reasonable control, the Promoter reserves the right to cancel, terminate, modify or suspend the competition or these terms and conditions, either in whole or in part, with or without notice.
  • The Promoter’s decision is final. No correspondence will be entered into.
  • The winner’s name and social media username may be posted on the social media profiles of the Promotor after the winner has been selected.